What our members
say about us
At William Russell, we like to let our members do the talking. Insurance is about trust, so we believe in being fair and open. This belief informs our idea of healthcare as a partnership between our members and us. By putting our members at the heart of everything we do, we’re creating an insurance experience that’s personal, sustainable & transparent.
We’re not just an insurance provider, we’re a healthcare partner
Founded by Inez Cooper in 1992, William Russell has grown over the last 30 years from a family-run business to a leading provider of international health, life and income protection insurance. We now have over 80 people in our award-winning team, powering the best experience for our members in more than 150 countries around the world.
What sets us apart is our personal touch. We believe in named account managers, not impersonal call centres, and straight, honest communication rather than pages of small print. We are a boutique insurance provider, fully independent, and free from the demands of shareholders or investors. Our only obligation is to you.
That’s the William Russell difference.

What Our Members Say
We are thrilled to have won the Feefo Platinum Trusted Service Award for excellence in customer service.
This award is the most prestigious of the Trusted Service Awards, only given to companies that deliver the very best for their customers and place them at the heart of everything they do – year after year.
At William Russell, we let our members do the talking. To show you we really mean it, we’ve interviewed expats from around the world who’ve purchased a plan with us to find out more about their experiences.


Meet Yvonne & Roger
“Having lived in Malawi for 45 years, Yvonne and Roger have become two of our most valued and best-known members. After Roger suffered a stroke in April 2019, William Russell arranged a medical evacuation to ensure he received the best possible treatment in South Africa.”
Meet Edan
“As a dual national lawyer with an MBA, Edan’s career has taken him all around the world. He’s currently based in Mauritius with his young family.”
Meet Chhimi
“With a family of 5 living in Sri Lanka, over the years I have had to make a few claims and in every instance William Russell have made it exceptionally easy, and we could not be happier with the service.”
Meet Naomi
“William Russell has always been there when I needed it and I’ve never had a problem getting access to assistance both in the UAE and abroad. I don’t want to jinx myself but I’ve certainly been a satisfied and grateful member for over 15 years!”Regulated by the FCA & FSMA – we’re regulated by the Financial Conduct Authority in the UK and the Financial Services & Markets Authority in Belgium.