Get a Quote

Who’s the insurer behind William Russell’s products?

Insurance is an important thing to have, but it’s equally important to know who is behind the insurance you buy. At William Russell, we want to explain this to you in a way that is easy to understand, even if you don’t know much about insurance or English may not be your first language.

When you buy insurance, there needs to be an insurance company that takes on the risk and pays out claims to customers. At William Russell, we are not the insurance company itself. Instead, we work as a middleman on behalf of a company called AWP Health & Life, which is part of the Allianz group of companies. We design, promote, and sell the insurance products, and when you buy one of these products, we take care of your membership experience and handle your claims. However, the insurance company that provides the money to pay these claims is AWP.

This kind of arrangement is quite common, especially in international insurance where there are many small insurance providers. No matter where you buy your insurance from, knowing the identity of the insurance company behind the product is crucial. Why? Because what if the insurer goes bankrupt before paying your claim? Or what if they unfairly reject your claim? In such situations, you need to know where to turn for help. That’s why it’s wise to choose insurance products backed by an insurance company that is reputable, regulated, and financially stable.

At William Russell, that’s exactly what you get. You will enjoy an excellent membership experience, including a dedicated policy manager, from a smaller company. And on top of that, you have the financial security of one of the world’s largest financial services groups, Allianz. Even if something unlikely were to happen to us (which is highly improbable given our more than 30 years of solid performance), your insurance coverage through AWP would remain intact.

In summary, when you choose insurance with William Russell, you get the best of both worlds: the personalised service of a smaller company and the financial strength of Allianz. We want you to have peace of mind, knowing that your insurance is secure no matter what happens.