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William Russell enters second quarter century

William Russell Enters Its Second Quarter Century In IPMI

Second quarter century

Founded by Inez and James Cooper in 1992, William Russell has grown over the last 28 years from a family-run business to a leading supplier of international life, health and income cover, offering plans across the world and serving customers in over 160 countries.


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Committed international partnerships

Our global insurance plans are backed by Allianz, a globally recognised household insurance name, with our head office based in Surrey, United Kingdom.

From our UK based head offices, we manage policies for customers in over 160 countries worldwide and through our local on-shore teams based in Dubai, Hong Kong, Bangkok and Jakarta we support customers with plans and policies delivered in partnership with our international fronting partners:

·       Hong Kong, Sompo Insurance (Hong Kong) Co., Ltd
·       Dubai & UAE, Dubai Insurance Company psc.


As we enter our second quarter century, we are doubling our dedicated onshore support through the launch of two new partnerships:


·       Indonesia, PT Lippo General Insurance Tbk
·       Thailand, Thaivivat Insurance PCL


We are excited to extend our ethos of personal service through these dedicated channels. Combining William Russell’s 28+ years of experience with the expertise of local insurers, we can now reach more customers and deliver competitive IPMI health and protection insurance products that are tailored to the needs of expats and local nationals.

With more fronting partnerships in development for the next few years, William Russell is growing its local capability alongside its global reach.

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Personal service

What sets us apart is our personal touch. We believe in named advisers not impersonal call centres, and straight, honest communication rather than pages of small print. We are a boutique insurance provider, fully independent, and free from the demands of shareholders or investors. Our only obligation is to you.

We know your challenges, understand your needs, and share your vision. That’s the William Russell difference.

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Dedicated SME business plans

Our group health, life and income protection plans help businesses get the right employee benefits and gives them a competitive advantage in attracting and retaining talent. Our dedicated SME business teams are ready to help new customers and intermediaries get the right, tailored employee benefits they need today, with attractive group discounts available.

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Individual & family plans

Available to individuals, couples and families worldwide, we offer a range of plans that give customers the regional or international cover they need. We work with a network of medical providers around the world and depending on your plan and area of cover, medical treatment can be accessed where in the world you would like it.

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Discover the plans

On our global website you can explore the Elite & Essential plans for individual and SME customers. To learn more, or to be connected with one of our regional on-shore offices, call or email us today, or request a call-back at a time that is convenient for you.


William Russell is a trading name of William Russell Ltd, which is authorised and regulated in the UK by the Financial Conduct Authority, and William Russell Europe SRL, which is registered in Belgium with the Financial Services & Markets Authority. We provide insurance plans on behalf of AWP Health & Life SA, an Allianz group company registered in France, and AWP P&C SA UK, an Allianz group company registered in the UK. We’re here to help our customers, but we don’t offer insurance advice.