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William Russell Ltd appoints new Global Head of Sales

William Russell appoints Commercial Director

Over twenty years’ IPMI experience

William Russell Ltd appoints new Commercial Director with over twenty years’ experience in the international healthcare space, Lewars is passionate about delivering tailored, impacting solutions to clients and intermediaries, most recently as BUPA’s Head of Intermediary Sales.

Responsible for the strategic leadership of our UK and international sales departments, Lewars will contribute to the overall growth strategy; helping William Russell expand on the success of the past quarter of a century, as a leading independent international insurer.

Striving for excellence

Lewars follows the Kaizen principle of continuous learning; that excellence is never truly achieved but that we should always be in pursuit of it.

He recognises that the international healthcare space is not fully optimised and will lead our sales team with a strategy that places excellence and innovation at the forefront of everything we do; this is symbiotic with our company mission statement to always be forward-thinking.

With a wealth of experience in both the domestic and international markets, Lewars will mentor and develop our teams across the globe to ensure our brokers and customers continue to enjoy demonstrable value for money with our products, and that we deliver innovative international health insurance solutions that are unique in the market.

Contact Michael

Michael Lewars
Commercial Director
Tel: +44 1276 486 477
Tel: +44 7827 920 100

LinkedIn: Connect with Michael on LinkedIn here

About William Russell

Choosing the expat life takes imagination. Securing the lifestyle takes a plan. One that means you’ll never have to let the unexpected stop you from following your dream. You know that the expat journey follows the road less taken. But it’s a path you need not take alone. Our customers trust us to deliver straightforward and affordable plans, covering their health, life, and income, wherever they are.

William Russell is your partner for international insurance. We started out in 1992 as a family-run business, and we now have customers like you in more than 160 countries worldwide. We offer a range of plans that you can take with you as you move, renewing easily each year.

What sets us apart is our personal touch. We believe in named advisers not impersonal call centres, and straight, honest communication rather than pages of small print. We are a boutique insurance provider, fully independent, and free from the demands of shareholders or investors. Our only obligation is to you. We know your challenges, understand your needs, and share your vision. To find out more about William Russell and our range of plans, visit our website or speak to a member of our professional UK-based team.


William Russell is a trading name of William Russell Ltd, which is authorised and regulated in the UK by the Financial Conduct Authority, and William Russell Europe SRL, which is registered in Belgium with the Financial Services & Markets Authority. We provide insurance plans on behalf of AWP Health & Life SA, an Allianz group company registered in France, and AWP P&C SA UK, an Allianz group company registered in the UK. We’re here to help our customers, but we don’t offer insurance advice.