Tariq Siddiqi

As Commercial Director, Tariq is responsible for the strategic leadership of our UK and international sales departments, helping William Russell expand on the success of the past 30 years as a leading independent international insurance provider.

Tariq Siddiqi

Commercial Director

With over 20 years’ of insurance experience, I am extremely appreciative of the opportunity to be a part of the team at William Russell, where the business values are so closely aligned with my own.

I spent 13-years as a National Account Manager at BUPA consulting with strategic clients across a whole range of health and wellbeing solutions. Following that I was Head of Bupa’s Affinity Team, accountable for a book of £200M in GWP and 250,000 lives, before moving into full P&L Management as the General Manager of Bupa Travel.

I then moved to Citibank in 2011 as Head of Sales and Distribution, successfully transitioning sectors into the Global Wealth Management and Retail Banking sector for HNW individuals, with a global lifestyle. At Citi, I played a leading role in the wholesale strategic transformation of the business with a clear path to profitability, before moving into a Head of Customer Experience and Business Transformation, with accountability for NPS and process re-engineering and optimisation across the business.

Most recently, I was Sales Director at HCA Healthcare UK, and was tasked with a strategic review of the sales and distribution channels across this complex group following some challenging trading results.

I’m dedicated to driving customer experience and improving effectiveness and efficiency across businesses, so my primary focus will be in evolving our member experience, and managing strategic relationships with brokers and insurance partners around the world.

My aim is to truly understand the obstacles and challenges we need to solve to enable the William Russell team, and our intermediary partners, to service more clients across our markets, in a long-term, sustainable manner.