About Us

When you’re with William Russell, you’ll experience a difference from dealing with other companies. We don’t have call-centres and we won’t frustrate you with a myriad of options when you call us. For us, international insurance is not a numbers game. It’s all about our customers.


Founded in 1992, the company remains family-owned and family-run. Our values also remain family values. That is the William Russell difference.


William Russell at a glance

William Russell is the leading independent provider of international health, life and income protection insurance. Over the last twenty-three years we have developed a range of world-class insurance products, each designed to provide protection for expatriate life and international living.

As a family-owned company, we are renowned for our fairness, honesty and outstanding personal service. We operate throughout the world, protecting expatriates and their families, international citizens, global corporations and SME businesses, and high-net-worth individuals.

The William Russell difference


Our plans offer rock-solid, worldwide protection for expats and international citizens. The plans are insured by the Allianz group, a Fortune 500 company and one of the world's largest insurers.


When it comes to claiming, we will always honour our plan agreements with our customers. You'll find our advisers sensitive and compassionate, and your personal claims experience will not affect your renewal premium.


When you want to call us, you’ll get straight through to one of our insurance professionals, who will treat you with respect and care. We like to look after our customers.


Our staff are trained insurance professionals, with knowledge of local markets and medical providers around the world. They provide the customer care you’d expect from a family-owned company.

Our founders

Inez Cooper

Founder & Managing Director

James Cooper

Founder & Sales Director

Our insurance partners

The strength of our insurance partners means that customers with William Russell enjoy the financial security of a large insurance group, with the caring and personal service of a specialist, independent, and family-owned provider.

Allianz Group

Our global insurance partner is the Allianz group, a Fortune 500 company and one of the world's leading insurers. The Allianz group underwrites our Global Health and Global Protection plans.

Dubai Insurance Company
Dubai Insurance Company

Since May 2008, our Global Health and Global Protection plans for companies and individuals residing in the UAE have been insured by the Dubai Insurance Company.

Cega Group

Since 2004, William Russell has been in partnership with CEGA Group, a leading provider of international medical assistance and evacuation. CEGA provides 24/7 medical assistance for our clients. The partnership has never failed in any medical emergency.

Neuron LLC

Neuron LLC based in Dubai is an administration network providing healthcare solutions across the region. Customers residing in the Middle East can take advantage of Neuron’s extensive provider network for direct billing of medical expenses.