January 2006

New  Look Website, Marketing And International Health Plans Revealed.

To coincide with the Global Health plan changes and a revamp of the website, William Russell have unveiled new brochures and imagery. Gone are the bright orange brochures of old!

The new branding reflects the professional approach that we at William Russell are extremely proud of. An approach that has strengthened our reputation for exemplary customer service and consolidated our position as a leading insurance provider of international expat plans around the world.

The new Global Health plan literature will complement the way that we feel about our products and services. Transparency and simplicity have always been at the core of how we operate and this will not change. From the feedback that we have received from you, we know how important it is that you and our mutual clients understand the cover that we provide. The new material is only first step towards a whole programme of ideas and plans for 2006.

James Cooper, Sales Director is confident that “the new branding will complement the high standards that we have consistently delivered in all aspects of our business for which William Russell has become a by-word. We want to ensure that when people think of William Russell, they think of affordable comprehensive cover backed up by a service that is second to none.”