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Why Choose Us?

William Russell is a leading provider of global health, life and income protection insurance plans for businesses and individual expatriates throughout the world.
With twenty years experience behind us, we are an internationally trusted brand.

We place our client's interests at the centre of everything we do
Our business is about protecting and helping our clients

Our goal is to provide high value insurance plans and to deliver the best possible service
Our plans have been developed over twenty years and provide wide ranging insurance benefits. We work hard to ensure our high standards are maintained at all times, continually seeking ways of making improvements.

Integrity, honesty and treating customers fairly are at the very heart of our business
These core values underpin everything we do. Click here for our service promise.

Our assets are our staff and our reputation
We have built a team of long-serving staff, dedicated to providing the high standards of service our business demands. We believe this has contributed to our success. Our reputation is thanks to the efforts of our staff.

We take pride in our professionalism
We have an uncompromising determination to achieve excellence in everything we undertake. We prefer to be the best in our field rather than the biggest.

We consider our size an advantage
With large insurance companies underwriting our plans, we have the insurance capacity and financial strength of a large company, but we’re small enough to be able to deliver a highly personalise service.

We anticipate the rapidly changing needs of our clients
In today’s world, things move quickly, and we are continually improving our benefits and services to ensure we remain competitive and meet our clients’ needs.